Our Strategy

More than the food items ISF Catering can serve, we opt to know all the things that make up the entire business processes and how these affects the perception of the clients with regards to the particular catering business.

Tactics to grow clients

Our main strategy is the growth of catering clients.

Building awareness of the Catering goals and the benefits of patronizing our business.

Providing consistently high-quality meals for internal and external customers.

Offering good value to our customers who are often required to stretch their budgets in order to serve our community.

Distribution

Timely delivery of food supplies.

Fresh meals whose quality has not been diminished by time in transit.

Marketing Objectives

Maintain positive, steady growth each month.

Experience an increase in new customers who are turned into long-term customers.

Decrease the market expenses as a percentage of sales.